In a seed extension round existing investors of Jukely chipped in an additional $8 million to expand into an additional 20 cities. Northzone and Alex Zubillaga led this round along with Lyor Cohen, Hany Nada, Jared Hecht, Steve Martocci, and others. These brings total seed money up to $11.3 million.
Jukely launched in 2013 out of the then new TechStars NYC business accelerator program as an online service designed to help match music with the consumers that love it. It would also match music lovers with each other helping those that were into lesser known unique bands to ability to create online groups that could attend concerts together. Last year Jukely offered its Unlimited program giving users the opportunity to go to an unlimited number of concerts put on by lesser known bands for just $25 per month.
This new service took off big time in New York City so Jukely abnnouced that it would be expanding into an additional 10 U.S cities including Los Angeles, Miami, Seattle, Denver, Philadelphia, Austin, San Francisco, and more.
Bora Celik, co-founder of Jukely said, “The service has proved to generate additional revenue and is clearly expanding the market for the live music industry by getting music lovers to attend shows they normally wouldn’t go to see”. Surveys show that Jukely users go to 2-3 shows per month on average and almost 70% attend the shoes of artists they’ve never heard before. This is huge for emerging artists and those that have failed to connect with an audience in the past. The Jukely app is full of bands you have never heard of and the Unlimited offering even more so but the survey also shows that when Jukely says bands are related it correct more than it isn’t. This makes heading off into unknown music horizons a little less frightening and may be opening you up to some great music you will love. Now cool hipsters can find and talk about bands no one has ever heard of at an even greater rate!
This new seed money will give Jukely the opportunity to hire much needed personnel in marketing as well as engineering and almost double the current team of 25 in order to expand their service beyond the next 20 U.S. cities and into Europe.