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Reach Your Audience despite Video Marketing Noise

Brand specific press releases go out hourly, every day of the week like clockwork. Unlimited internet plans we once new and dminated the air waves, and now they are so common advertising is almost not needed. Companies want to reach their audience every moment of every day if possible and to do so they will make all of their information available to the public in the craziest ways imaginable. Value propositions are flying around the internet like bullets and the audience for this info may be reaching a level of overload never before seen. Marketing experts are talking about things like “ad blindness” where consumers are so over exposed to advertising they actually don’t see it anymore. Their mind has activated a defense mechanism to prevent so much nonsense from getting through.

The founder of Machinima Allen DeBeoise has been discussing a new, simple framework for the video market to evolve in to. His belief is that when television was launched the first wave of video programming began. This wave was totally dominated by four networks, CBS, ABC, NBC, and much later FOX. These networked made every effort to provide programming that would theoretically serve all U.S viewers. This of course was impossible given the varied interests of the entire country, but they tried. Their method eventually turned into:


  • Nightly News
  • Prime Time Shows
  • Sports Event of the Week
  • Saturday Morning Cartoons

In the spirit of competition every network laid out their schedule pretty much the same as above and hoped for the best. There was no other home entertainment of this kind to compete with so regardless of how poorly programming was the public was going to watch one of the networks.

The second wave of programming began to show up in the early 1980s with small networks that were trying to better serve a smaller audience. These included ESPN, MTV, Food Network, BET, CNN, and more. These new brands created their value by offering fewer viewers only what they wanted 24 hours a day. And this worked liked crazy.


The internet has allowed the third wave of programming to begin in the form of video streaming. It offers the best of both worlds in that now everyone can find exactly what they want, and only what they want, 24 hours a day from anywhere. It’s pretty much the perfect storm made possible by internet service providers. Throw mobile phones, tablets, media systems, and other crazy devices and you have a Star Trek level of consumption technology.


YouTube dominates this third wave although even now niche video services are beginning to break off and create value for its more specific viewers. Blip offers web series for example.


The third wave by its very nature must be aggregated globally as opposed to just the United States. This is due to reach of the internet easily overcoming the limitations of traditional media providers and networks.

The music video space is currently being led by VEVO that emerged out of YouTube shadow offering a vast array of programming in premium music. Vevo has even begun to overshadow MTV in the music video market for the simple reason that their viewers will never sit through a music video they don’t want to see.

The LG G4 is Here

Three years of research by LG, a smartphone developer that at one time actually invested in satellite internet, is what led to the use of a leather back that is also treated making it water resistant, scratch resistant, and very difficult to puncture. The leather comes in a brown finish as well as beige, sky blue, and a black version coming very soon. Other colors are planned for the future. You can get the phone without the leather back as well with options like white plastic in a ceramic pattern or a black finish with a hammered pattern.


Interestingly all LG G4 phone backs are interchangeable so mix and match if you end up not liking what you have.

Jukely Raises $8 Million to Expand

Jukely launched in 2013 out of the then new TechStars NYC business accelerator program as an online service designed to help match music with the consumers that love it. It would also match music lovers and their computers with each other helping those that were into lesser known unique bands to ability to create online groups that could attend concerts together. Last year Jukely offered its Unlimited program giving users the opportunity to go to an unlimited number of concerts put on by lesser known bands for just $25 per month.

This new service took off big time in New York City along with their internet providers by zip code campaign, so Jukely abnnouced that it would be expanding into an additional 10 U.S cities including Los Angeles, Miami, Seattle, Denver, Philadelphia, Austin, San Francisco, and more.

Hawking Fears Technology Without a World Government

Stephen Hawking has cautioned that innovation should be controlled keeping in mind the end goal to keep it from obliterating humankind.
The incredibly famous physicist, who has stood up about the risks of manmade brainpower previously, trusts we have to set up a method for recognizing dangers rapidly, before they have an opportunity to heighten.


"Since civilisation started, animosity has been helpful in light of the fact that it has unequivocal survival preferences," he revealed to The Times.
"It is hard-wired into our qualities by Darwinian development. Presently, in any case, innovation has progressed at such a pace, to the point that this hostility may crush all of us by atomic or natural war. We have to control this acquired nature by our rationale and reason."


He proposes that "some type of world government" could be perfect for the employment, yet would itself make more issues.
"Yet, that may turn into an oppression," he included. "This may sound a bit fate loaded yet I am a self assured person. I think humankind will adapt to present circumstances."
In a Reddit AMA in 2015, Mr Hawking said that AI would develop so intense it would be equipped for slaughtering us completely accidentally.

"The genuine hazard with AI isn't vindictiveness yet skill," Professor Hawking said. "A super insightful AI will be greatly great at achieving its objectives, and if those objectives aren't adjusted to our own, we're in a bad position.

"You're presumably not a shrewd subterranean insect hater who ventures on ants out of vindictiveness, yet in the event that you're accountable for a hydroelectric efficient power vitality extend and there's an ant colony dwelling place in the district to be overwhelmed, too awful for the ants. We should not put mankind in the position of those ants."

Tesla CEO Elon Musk shares a comparable perspective, having as of late cautioned that people are in risk of getting to be distinctly superfluous.

"These beings won’t be spending time trying to find internet service providers or shopping for clothing. After some time I think we will most likely observe a nearer merger of natural knowledge and computerized insight," he stated, proposing that individuals could converge with machines later on, so as to keep up.

Amazon is Down; Microsoft to the Rescue!

Qualcomm on Wednesday declared a coordinated effort with Microsoft to quicken cutting edge cloud benefits on the 10nm Qualcomm Centriq 2400 ARM-based stage.
The coordinated effort will traverse numerous future eras of equipment, programming and frameworks.
The organizations have been laboring for quite a long while on ARM-based server enablement. They have been streamlining a variant of Windows Server for ARM running on the Centriq 2400, which Microsoft will use in its server farm.


Qualcomm made the declaration at the Open Compute Project Summit in Santa Clara, California, where it led the primary open exhibition of Windows Server on the Centriq 2400.
Qualcomm additionally presented a server spec - the Qualcomm Centriq 2400 Open Compute Motherboard - to the OCP.


The spec, in view of the most recent adaptation of Microsoft's Project Olympus, matches the Centriq 2400 with the most progressive interfaces for memory, system and peripherals, and lets devs configuration ARM-based servers for the most widely recognized cloud figure workloads.

The motherboard fits into a standard 1U rack server framework. It can be combined with register quickening agents, multihost arrange interface controllers, and driving edge stockpiling innovations to advance it for particular workloads.


"Microsoft's searching for more proficient register engineering for Azure, and Qualcomm needs a cut of the local high speed Internet business," said Hoolger Mueller, an essential investigator at Constellation Research.


"At the point when two merchants see cooperative energies, great things can happen, however it's too soon to tell how well this spec will do," he told correspondents.


Microsoft has been running assessments of ARM servers one next to the other with its Intel-based creation workloads, noted Microsoft Distinguished Engineer Leendert van Doom.


ARM's "high Instruction Per Cycle checks, high center and string numbers, the availability choices, and the combination that we see over the ARM biological community [are] extremely energizing."
Intel has "around 98 percent" of the server showcase today, and "this is a strangle hold on development," commented Kevin Krewell, an essential expert at Tirias Research.


"The business needs rivalry, or Intel will utilize the business as its piggy bank to subsidize different ventures," he told journalists.


Cavium, which teamed up with server provider Inventec, likewise built up an OCP-based motherboard perfect with Project Olympus and gave a demo Windows Server for ARM on its server processor SoCs at OPC.

Microsoft is "searching for the least expensive answer for the cloud," proposed Rob Enderle, key investigator at the Enderle Group, and "it's attempting to ensure all its investments aren't tied up on one place."
The organization's Azure cloud business is going gangbusters, in light of its Q2 comes about.


Microsoft considered where ARM servers would be relevant and give the most esteem, van Doorn brought up. Those regions incorporate pursuit and ordering, stockpiling, databases, enormous information and machine learning.


Cloud frameworks "must have the capacity to scale from the extensive to little in a split second, so they require thick, high-center innovation which is fundamentally the same as what AMD and ARM have been chipping away at," Enderle told correspondents.


Microsoft "has been taking a gander at advancement of servers, and this goes to its cloud first system, since it needs to have the best cloud on the planet," he included.
Notwithstanding Qualcomm, Microsoft is working with AMD, Intel, Cavium, Nvidia and others on the Olympus extend.


Star Wars Holograms are Coming

3D Gets a Makeover

If you haven’t heard of graphene you will very soon. Right now in fact! This material can make it poissible to create photo realistic 3d images on smartphones and mobile devices. Up to this point viewers would need to be subjected to ridiculous 3d glasses or “parallax barriers” that are less 3d and more headache inducing silliness.

A new system using graphene and laser physics can create pop-up displays without glasses.